American Value. For American Values.

Ford Employee Pricing is now available to everyone at Koons Ford of Annapolis. The same price Ford employees pay, with no negotiating and no markups. Available May 1 through July 6, 2026.


Shop Employee Pricing Get Pre-Approved Schedule A Test Drive


What Is Ford Employee Pricing?

A-Plan pricing is the discounted price Ford Motor Company offers its own employees and their families on new vehicles. It is one of the best deals in the automotive industry, and for the first time in Ford's history, it is available to every eligible customer. No negotiating, no guessing. Just a transparent price applied to your purchase or lease.

If you've been waiting for the right time to buy, this is it.

Eligible Ford Models at Koons Ford Annapolis

Employee pricing is available on most new 2025 and 2026 Ford vehicles, including:

Trucks

  • F-150 (2025/2026)
  • F-150 Lightning (2025)
  • Maverick (2025/2026)
  • Ranger (2025/2026)
  • Super Duty, Pick-Up only (2025; 2026 XL/XLT)

SUVs and Crossovers

  • Explorer (2026)
  • Expedition (2025/2026)
  • Escape (2026)
  • Mustang Mach-E (2025/2026)

Off-Road and Performance

  • Bronco (2025/2026)
  • Bronco Sport (2025/2026)
  • Bronco Raptor (2025)
  • Mustang and Mustang Dark Horse (2025/2026)

Vans and Commercial

  • Transit Van, excluding Wagon (2025/2026)
  • E-Transit (2025/2026)

Excludes Transit Wagon, Ranger Raptor, F-150 Raptor/Raptor R, Mustang GTD,  2026 Bronco Raptor, 2026 Bronco Stroppe Edition, 2026 Super Duty Lariat+,  and 2026 Mustang Dark Horse SC. See dealer for full eligibility details.

koons ford dealer

Why Koons Ford of Annapolis

  • One of Maryland's largest selections of eligible new Ford vehicles in stock
  • Transparent A-Plan pricing with no dealer markups
  • Flexible financing through Ford Motor Credit and other lenders
  • Award-winning service department to keep your Ford running for years to come
  • Serving Annapolis, Bowie, Severna Park, Glen Burnie, and greater Maryland

Frequently Asked Questions

No. All eligible customers at Koons Ford of Annapolis can purchase or lease a new Ford at A-Plan pricing through July 6, 2026. No special PIN or employment status required.
Yes. Employee pricing applies to retail purchases and eligible lease types, including Red Carpet Lease and Individual Lease. Ask your Koons Ford team about current lease options.
A-Plan pricing replaces the standard retail incentive stack on eligible vehicles. In some cases, select retail customer cash may be stackable. Your Koons Ford finance team will walk you through every available savings opportunity.
Excludes Transit Wagon, Ranger Raptor, F-150 Raptor/Raptor R, Mustang GTD, 2026 Bronco Raptor, 2026 Bronco Stroppe Edition, 2026 Super Duty Lariat+, and 2026 Mustang Dark Horse SC. See dealer for full eligibility details.

Offer ends July 6, 2026. Inventory will not last.


Shop Employee Pricing Get Pre-Approved Schedule A Test Drive


Call us: (410) 224-2100  Or stop by: 2540 Riva Rd, Annapolis, MD 21401

Legal Disclaimer *Ford Employee Pricing (American Value. For American Values.) offer available May 1, 2026 through July 6, 2026 at Koons Ford of Annapolis on eligible new 2025 and 2026 model year Ford vehicles. Pricing based on Ford A-Plan (employee) pricing. Not all models, trims, or features are available or may be reasonably available. Excludes 2025/2026 Transit Wagon, Ranger Raptor, F-150 Raptor and Raptor R, Mustang GTD, F-450 and F-550 Chassis Cabs, E-Series, F-Series Stripped Chassis, F-650 and F-750, 2026 Bronco Raptor, 2026 Bronco Stroppe Edition, 2026 Super Duty (Lariat+), and 2026 Mustang Dark Horse SC. Rule of 10 applies. AXZD Plan sales not eligible. Must take new retail delivery from authorized Ford Dealer's stock by 7/6/2026. Dealer participation voluntary. See dealer for complete program details and vehicle eligibility. Offer subject to change without notice.*