$1,000 Ford Military & First Responder Appreciation: Now Through July 6
Shop Eligible Vehicles Verify Your Eligibility Contact Us
At Koons Ford Lincoln of Annapolis, we're proud to honor the men and women who serve our country and communities. Through July 6, Ford is offering $1,000 in exclusive cash rewards for eligible military members, veterans, and first responders. This year, eligibility has expanded to include all veterans. Stack this offer with the Ford American Values Employee Pricing Program for even greater savings on a new Ford.
Military Appreciation: $1,000 Exclusive Cash Reward
Ford's Military Appreciation Exclusive Cash Reward has been doubled to $1,000 for qualifying military personnel and their families. Eligibility has been expanded this year to include all veterans, not just those currently serving.
Who Qualifies:
- Active duty members of the Army, Navy, Air Force, Marines, Coast Guard, and National Guard
- Reservists serving on Active Duty
- Members of the Delayed Entry/Enlistment Program (DEP)
- All veterans
- Military retirees
- Spouses, surviving spouses, and other household members
This exclusive cash reward is stackable with the Ford American Values Employee Pricing Program, meaning your total savings can go even further.
First Responder Bonus Cash: $1,000 Total
Ford is doubling down on its commitment to first responders as well. Eligible police officers, firefighters, and EMTs can receive a combined $1,000 in bonus cash on a new Ford purchase or lease.
Who Qualifies:
- Police: Police Officers, Sheriffs/Sheriff's Deputies, Correctional Officers, State Troopers, Federal Law Enforcement (Customs, Homeland Security, etc.)
- Fire: Career and Volunteer Firefighters
- EMS: EMTs, Paramedics, 911 Dispatchers
Program: Special First Responder Bonus Cash.
National $500 Reward (#32898) + FDAF $500 Bonus Cash (#11834) = $1,000 total
Eligible Vehicles
This offer applies to a wide range of 2025 and 2026 Ford
models, from trucks to SUVs to electric vehicles:
2026 Models
2025 Models
Eligible on both retail purchase and lease.
How to Claim Your Ford Military or First Responder Discount
Getting your discount is straightforward. Follow these steps before you come in:
- Verify your eligibility at www.fordrecognizesu.com. Register and complete validation online before purchasing your vehicle.
- Choose your Ford from our new inventory at Koons Ford of Annapolis.
- Present your verified status to your sales consultant when you arrive.
- Save $1,000, and ask about stacking with the Ford American Values Employee Pricing Program for additional savings.
Important: Customers must register and be validated at www.fordrecognizesu.com prior to purchase per Ford program rules.
Why Shop Your Ford Military Discount at Koons Ford of Annapolis?
Koons Ford Lincoln of Annapolis has been serving the Annapolis, Maryland area for decades. We're one of the region's largest Ford dealers, and we're committed to making sure every service member, veteran, and first responder gets the full savings they've earned - with no runaround.
- Large in-stock inventory of eligible 2025 and 2026 Ford vehicles
- F-150, Bronco, Maverick, Expedition, and more available now
- Knowledgeable staff familiar with Ford military and first responder programs
- Conveniently located in Annapolis, serving the greater Maryland area
Shop Eligible Vehicles Verify Your Eligibility Contact Us
Offer valid May 21 - July 6, 2026. Eligible on retail purchase and lease of qualifying 2025-2026 Ford models. Military: Claim FDAF #33206 ($1,000). Note: National program #32894 ($500) is not compatible with this offer; the higher FDAF award applies. First Responders: Claim National #32898 ($500) + FDAF #11834 ($500) for $1,000 total. Stackable with Ford American Values Employee Pricing Program. Customers must register and validate at www.fordrecognizesu.com prior to vehicle purchase. See dealer for complete program details and eligibility requirements.